Services

Turn “we should do more with email” into a clear, money-focused plan.

Most brands are sitting on an email list that’s half-asleep. This audit is where we wake it up. I go inside your email platform, pull everything apart, and come back with a simple, blunt roadmap for turning your list into a serious revenue channel.

This is for you if:

  • You’re already making sales online but have no real email strategy.

  • You’re sending the odd newsletter and hoping for the best.

  • You know email could be 20–40% of your revenue, but right now it’s not even close.

What you get:

  • Platform walkthrough & audit
    I review your current setup: lists, segments, key flows (welcome, abandoned cart, post-purchase, win-back), and recent campaigns.

  • 30–45 minute Loom video review
    A screen-recorded walkthrough where I show you exactly what’s working, what’s broken, and where you’re leaving money on the table—no fluff, just specific observations and recommendations.

  • 1–2 page “Revenue Map”
    A short, sharp action plan outlining:

    • The 3–5 highest-impact fixes to make first

    • Which flows you should add or rebuild

    • Recommended sending frequency and campaign ideas for the next 30 days

  • Clear next steps
    You can either implement the plan in-house, or hand it back to me and turn it into a full build project.

What next?

Once you’ve chosen your package and checked out, here’s exactly what happens next:

1. You’ll get an email from us with your intake form.
We’ll ask a few quick questions about your brand, your offers, and what you’ve already tried with email. This takes around 5–10 minutes to complete.

2. You submit your form and we get inside your inbox.
Once your form is in, we’ll dive into your email platform, look at your current flows, campaigns, list health and revenue, and start pulling together your Audit & Revenue Map.

3. You receive your Audit, Revenue Map + Loom walkthrough.
We’ll send you a clear, no-fluff breakdown of what’s working, what’s leaking, and the exact steps we recommend to fix it. You can either implement it yourself, or hand it back to us and turn it into a Core Flow Build or Done-For-You package.

You’re never left wondering “what now?” – you’ll know exactly where we’re at and what we’re doing with your inbox at each step.

$0.00

after audit services

A diagram of a pyramid made of 12 chocolate bars stacked in a specific pattern.

core flow build (automations)

Investment:

(custom pricing for higher volume or more complex setups).

The essential flows that quietly print money in the background.

This is the next step after completing an audit with us, where your email stops being “something we should do” and becomes a proper revenue engine. We design, write and build the core automations that meet your customers at every key moment—from first sign-up to second purchase and beyond.

This is for you if:

  • You’re getting consistent traffic and sales, but you’re not maximising the value of each visitor.

  • You either have no flows, or they’re old, generic and underperforming.

  • You want a one-time done-for-you build that sets you up properly.

Flows typically included:

  • Welcome Series (3–5 emails) – turns new subscribers into first-time buyers and brand fans.

  • Abandoned Cart (2–4 emails) – recovers people who almost bought and walked away.

  • Post-Purchase / Review Request (2–3 emails) – builds loyalty, reviews and repeat purchases.

  • Win-Back / Reactivation (2–3 emails) – brings lapsed customers back to life.

(We can adjust this list based on your brand and current setup.)

What you get:

  • Strategy & journey mapping

  • A simple plan that outlines who each flow targets, what each email is for, and how they all connect to your customer journey.

  • Done-for-you copywriting
    We write every email: subject lines, preheaders, body copy and CTAs—matched to your brand voice but engineered to convert.

  • Build inside your ESP
    We set up the flows directly in your email platform (e.g. Klaviyo/Mailchimp/Omnisend), including triggers, delays, basic segmentation logic and clean templates.

  • Design & layout
    Clean, on-brand layouts that look good on mobile and desktop: headings, imagery placement, buttons and spacing.

  • Testing & QA
    Test sends, link checks, trigger checks and basic deliverability checks so everything actually works before anything goes live.

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Done for you campaigns (monthly retainer)

Investment:

From $2,000 NZD per month for ~4–6 campaigns
(custom pricing for higher volume or more complex setups).

Consistent, on-brand emails that keep your customers coming back.

Once your foundations are in place, this is how you stay top-of-mind and turn one-time buyers into repeat customers. We plan, write and build your ongoing campaigns so your brand shows up in the inbox with intention—not last-minute panic sends.

This is for you if:

  • You want regular email marketing but don’t have the time or team to do it properly.

  • You’re tired of scrambling for “something to send” the night before.

  • You want an email partner who owns the channel so you can focus on the rest of the business.

What you get each month (example):

  • Campaign strategy & calendar
    A simple monthly plan mapping out what we’ll send, when, and to which segments (e.g. promos, product features, education, launches, storytelling).

  • 4–6 done-for-you campaigns
    Each campaign includes:

    • Concept and angle

    • Full email copy

    • Build and layout inside your ESP

    • Segments selected based on engagement & goals

  • Scheduling & send management
    I handle scheduling and basic A/B tests (subject lines, send times, etc., as appropriate).

  • Performance summary
    At the end of each month, you’ll receive a short performance snapshot:

    • Opens, clicks, revenue per campaign

    • Top performers and why they worked

    • Suggestions for what we test next month.

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